Branding Guidelines

B

Brand

Logo

Symbol

Colour

Our Logo

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best.

EBriefReady Logo
EBriefReady Logo Light

Exclusion Zone

The logo’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).

Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.

The eBrief Ready logo should never be smaller than 70px in digital or 20mm in print.

Logo Misuse

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

Do not rotate the logo.

Do not change the logo colour or tone outside of the Ebrief Ready primary logo.

Do not resolve the logo in two different colours.

Do not distort or warp the logo in any way.

Do not use the wordmark without the icon.

Do not outline or create a keyline around the logo.

EBriefReady Logo

Do not use unapproved colour combinations.

Do not use a drop shadow.

EBriefReady Logo

Do not use the logo on top of complex backgrounds.

Our Symbol

Please note: The first symbol below, is our primary logo colourway, and it should only be used with white or light background. The second symbol is an option for deep cyan colour background or any other dark backgrounds. For any other background, you should use a monochrome symbol.

  • The black symbol should be used on light coloured backgrounds.
  • The white symbol should be used on dark coloured backgrounds.

Exclusion Zone

The symbol’s exclusion zone is equal to half the height of the symbol itself (marked as × in the diagram).

Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.

The eBrief Ready symbol should never be smaller than 21px in digital or 6mm in print.

Symbol Misuse

It is important that the appearance of the logo remains consistent. The symbol should not be misinterpreted, modified, or added to. No attempt should be made to alter the symbol in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

Do not rotate the symbol.

Do not change the symbol colour or tone outside of the Ebrief Ready primary logo.

Do not distort or warp the symbol in any way.

Do not place the symbol in a shape or container.

Do not outline or create a keyline around the symbol.

Use the correct symbol above.

Do not use unapproved colour combinations.

Do not use a drop shadow.

Do not use the symbol on top of complex backgrounds.

Colour

Colour is the cornerstone of eBrief Ready. It distinguishes our brand and helps us to create consistent experiences across marketing and products. We use colour in meaningful ways in all expressions of our brand. From showing the colourful complexity of teaming up at a high level all the way down to focused, meaningful colours in product, we use colour to pinpoint exactly what people need to see.

  • Blue stands for professionalism, security and formality. It is mature and trustworthy.
  • Green, the color of life, renewal, nature, and energy, is associated with meanings of growth, harmony, freshness, safety, fertility, and environment.
  • Black evokes a powerful, sophisticated, edgy, luxurious and modern feeling.

Primary palette

CMYK      96  65  34  16
RGB         3  83  118
HEX         035376
CMYK      71  0  60  0 RGB         0  201  145 HEX         00C991
CMYK      22  0  25  0 RGB         197  246  207 HEX         C5F6CF

Secondary palette

CMYK      80  70  56  62 RGB         34  40  49 HEX         222831
CMYK      8  5  6  0 RGB         231  232  232 HEX         E7E8E8
CMYK      4  3  3  0 RGB         241  241  241 HEX         F1F1F1

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